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Our Story

A small flower business with a big purpose.

Our Purpose

We're here to create positive change and are part of a worldwide "slow flower" movement. We source and deliver Australian-grown and thoughtfully designed flowers to reduce environmental impact. Our services include seasonal flower delivery across Sydney, educational floral workshops, and low-waste floral design for weddings and events.

Red Roses Australian grown flowers flower farm sydney

Our Values

We follow seasons, not trends. The idea of 'conscious floristry' (a term we use in place of buzzwords like 'sustainable' or 'ethical', to be more transparent and avoid greenwashing) means that we follow the ebb and flow of the seasons, selecting the best flowers from Australian growers, and refusing carbon and chemical-heavy imports.

Our Promise

We are always adapting. Our Australian-grown flowers come packaged in low-waste, compostable packaging. We ensure our waste is managed responsibly. We use modern floral design techniques, avoid toxic materials such as floral foam and refuse carbon-heavy imports.

From our Founder

Before I started Florada, seeing the growing problem of waste around Sydney left me frustrated, and no matter how hard I tried to reduce my own impact, it never felt like enough. That’s why in 2020, amid the global pandemic, I created Florada—a sustainable floristry studio for people who care about making a positive difference and want to be part of a movement towards a better future. Individual choices matter, but when businesses lead the way, our impact becomes so much greater.

memberships & certifications

We're working towards a better future of floristry.

We're working towards a better future of floristry.

Florada Journal – Sustainable Floristry Blog

Being conscious is cool

Being conscious is cool

We're a conscious florist servicing flower lovers in Sydney and Blue Mountains, solving some of the big issues that exist in the flower industry. It's really tricky to find an...

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