After watching War on Waste in 2017, my journey towards a less wasteful life began. I started reducing waste at home and work, inspired by the show. I composted, had a worm farm, and shared tips on Instagram. I set up lunch time viewing sessions of the show at my then corporate office job to encourage my colleagues. 

Three years later and still overwhelmed by rubbish, I started Florada in 2020 to make a positive impact. Now in 2023, Florada is Sydney's leading low-waste florist. It goes to show, small changes can make a big difference!

Here are some changes we're making today in the cut flower industry:

WE KEEP IT LOCAL

We support local Australian flower farms, refusing imports and prioritise farms within 75kms of our location. Our commitment to our community is reflected in our delivery service, which is limited to a 20km radius of our studio.

WE DON'T USE SINGLE-USE PLASTIC

We're committed to sustainability, using reusable, compostable and biodegradable materials and vessels, and avoiding toxic products like floral foam and single-use plastic.

WE MANAGE WASTE RESPONSIBLY

We try to create as little waste as possible, and prioritise eco-friendly practices by composting green waste, avoiding or recycling soft plastics, and pushing reusable packaging back upstream, instead of directing it to landfill. We are thankful for our suppliers who support this effort.

We don't claim to be perfect in an imperfect system, but there is much we can do to localise and reduce waste. 

May the Florada journey serve as an inspiration, no matter where you are on your own path.