We recognise that the cut flower industry has a very negative impact on the environment globally, and there are many outdated industry practices that contribute to environmental degradation and climate change.
We are committed to minimising our impact on the environment.
Follow our guide to becoming a conscious flower lover...
Carbon Offsets
Watch out for companies who offset carbon to make up for selling imported flowers. As a society, our collective carbon emissions need to reduce drastically, and quickly, to prevent a climate catastrophe. Offsetting carbon will never achieve what is needed in time.
Flower Devitalisation
In addition to the excessive air-miles that come with imported flowers in refrigerated airplane holds, are the chemicals used to devitalise flowers. This chemical process that occurs when flowers arrive at our borders is toxic and harmful to our health and the environment.
Floral Foam
There are also a lot of materials that are used in the floral industry that create unnecessary waste such as floral foam, which is made of synthetic material and eventually breaks down into microplastics, leeching into soil and our waterways. Mixing flowers with non-biodegradable items (floral foam, plastic wrapping, ribbons etc) makes very little sense and there are many alternatives available.
Hype Words
“Support or shop local” can often be misused by businesses referring to their own business as local, whilst failing to disclose where flowers used in their products are sourced.
“Everlasting” a description for dyed & preserved flowers used to pursuade customers to buy products that have been treated with harmful and toxic chemicals that pose risks to our health and the environment.
“Seasonal” is a word that is used very loosely, often to describe flowers that are available not because they are actually in season locally, but because they have been imported.
“Ethical or ethically sourced” it seems unethical to describe flowers this way without mandatory Country of Origin Labelling, when there is very little visibility on the practices of offshore flower farms in third world countries, both from an environmental and fair work standpoint.
Will you choose Aussie grown with your next flower purchase?