In our third year in the flower business, we have learnt many things, but two things we know for sure are:  

1. Humans love flowers, both giving and receiving them!

2. Individuals can create positive impact, but business can foster even greater change.

With that thought in mind, we continue to be here for flower lovers like us, who are also seeking positive change. We focus on three areas of the cut flower industry that are causing unnecessary environmental harm:

1. Large amounts of greenhouse gases associated with the global flower industry created by long haul flights for imported flowers. Imported flowers pose a biosecurity risk, requiring chemical treatments & fumigation also posing a risk to the environment, and our health.

2. Massive amounts of single-use plastic packaging across the industry and a large dependency on toxic products such as oasis or floral foam.

3. Lack of awareness and regulation and large scope for greenwashing. Currently no mandate for country of origin flower labelling. Being a “natural” product people often assume flowers are harmless.

Our solutions:  

1. We keep it local—we follow seasons, not trends and cut carbon emissions by providing 100% Australian grown flowers to our customers, with at least 50% sourced from farms within 100kms of our Sydney studio.

2. We’ve designed out waste—we offer gifting, without the garbage. Flowers are short lived, so our packaging is too! We avoid single-use products, no plastic wrap, ribbons or floral foam—a toxic product used by florists for the last 50 years, used for events that often only last a few hours.

3. We’re a voice for change—we’re part of the global slow movement and support the call for country of origin labelling for cut flowers in Australia.


We have grown and learnt so much in our three years of operation as a low-waste florist, and continue to be here for flower lovers who are seeking alternative solutions and positive change.